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Client stories

Client stories

AI content SaaSTalent mobility marketplaceHome loan AI startupMulti-site healthcare provider

AI Content-Repurposing SaaS

6 months
SaaS · AI content tools  |  Pre-revenue to early revenue  |  B2B, small businesses and creators  |  GTM · Demand generation · Marketing automation

The situation

A pre-revenue AI startup building a content-repurposing tool for social media asked us to build its lead and revenue engine over six months. The first buyers were small businesses and content creators who run their own business.

What we did

  • Set the ICP, positioning and messaging playbook in month one, and chose LinkedIn and email as the main channels
  • Built an AI lead engine that finds, cleans and enriches ICP-fit leads for outreach
  • Ran LinkedIn and email sequences with performance dashboards and automations, and hosted a couple of webinars a month
  • Built landing pages to turn campaign and webinar traffic into leads, gave the team a content plan for organic posts, and helped recruit a team to sustain growth

Key outcomes

$8KMRR in 6 months, from pre-revenue
3,000+qualified leads who showed interest
55Kmonthly website visitors from campaigns, webinars and organic posting

Global Talent Mobility Marketplace

3 months
HR · Talent mobility  |  Early-stage  |  Europe · US · India · Philippines  |  GTM · ICP and positioning · Paid and outbound

The situation

A cross-border talent relocation marketplace, where companies post roles and candidates pay for a membership to be placed, asked us to validate and rebuild its go-to-market. We defined the ICP, positioning, offer and pricing for employers (B2B) and candidates (B2C), then ran the motions to prove traction.

What we did

  • Ran market research and expert interviews, and defined the B2B problem, three ICPs and matching B2C job-seeker segments
  • Set the positioning, offer, pricing and GTM motions for both sides, with a six-month financial model
  • Started with organic, using founder-led LinkedIn content for both sides, and added paid social ads after month two to sell paid memberships
  • Built an AI outbound lead engine that finds ICP-matched companies and the right people at each, feeding LinkedIn sequences, and built landing pages for employers and candidates

Key outcomes

5,000+B2C signups in 3 months, 1,500+ in month one
300+roles listed across 22 companies, from B2B LinkedIn outbound
3.2xreturn on ad spend on paid memberships

Home Loan AI Startup

3 months
FinTech · PropTech (mortgage)  |  Pre-revenue to early revenue  |  Australia  |  GTM · Content and social · Demand generation

The situation

An Australian AI startup that acts as a home loan advisor for homeowners had a working product and no revenue. We were asked to find its first customers and build the go-to-market.

What we did

  • Narrowed the target groups to one ICP, current and potential homeowners, and sharpened the positioning as a quick, AI-first view of the whole home loan market
  • Chose an inbound motion on LinkedIn and Instagram with no ad spend, using content that explains the overpayment problem first and leads to a free loan check
  • Built an AI content engine that suggests ideas, drafts posts, carousels and video scripts, and posts after team approval, with about 90% of the work done by AI
  • Published about 80 posts on each channel in three months, and revamped onboarding and the landing page with the right message at each step

Key outcomes

$9KMRR in 3 months from a standing start, about 90 to 95% from subscriptions
8.4%of website and landing page visitors took a paid subscription
120+refinancing enquiries from subscribers

Multi-site Healthcare Provider

8+ months
Healthcare · Multi-site provider  |  Established, scaling operations  |  United States  |  Process redesign · Fractional chief of staff · Procurement · Automation

The situation

A multi-site healthcare provider asked us for a one-off finance review. Over eight months it grew into a fractional chief-of-staff role working with the CFO and leadership team, covering accounts payable, supply chain and procurement, and monthly and quarterly reviews.

What we did

  • Accounts payable: mapped the invoice workflow, found that the backlog started with purchasing and receiving gaps, and automated purchase-order invoice matching and non-PO invoice entry
  • Supply chain and procurement: redesigned the operating model and procurement process, and consolidated sourcing and implant spend across sites
  • Monthly and quarterly reviews: created a new meeting template and automated the data feeds from different reports into one deck, so reviews can run at site level
  • Across all three: redesigned handoffs with defined service levels, documented SOPs and built leadership dashboards

Key outcomes

80%reduction in manual effort and time on the accounts payable process
$3-4Knet saving a month after automation costs and manhour reduction
24%reduction in overall procurement costs, with 20-30% savings on individual items
8+ moas fractional chief of staff, grown from a vendor role

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